Strategic Thinking
Strategic Thinking
Planning strategies requires reasoning under uncertainty, simulating future outcomes to propose best possible actions, modeling the strategies from our competitors, learning from previous experience and understanding the behavior of end users. To do this optimally, it is necessary to use all the information at our disposal and be agile in decision-making; something only possible by automating processes with the latest technological advances.
We design future scenarios to propose actions to improve results from previous events.
Automate the choice of the best option (A/B) or establish the causal relationship between two events.
Personalize your marketing actions knowing the possible impact on each type of customer.
- Customer segmentation
- Consumer behavior
- Tests A/B
- Dynamic pricing
- Programmatic
- Precision Marketing
- Aprendizaje por refuerzo
- Tests A/B e inferencia causal
- Teoría de utilidad y economía conductual
- Sistemas de ayuda a la decisión
- Teoría de juegos y modelos de agentes
- Dynamic pricing y subastas algorítmicas
- Precision Marketing
Natural Language Processing
We transform unstructured texts into information allowing its processing and comprehension.
Predictive Models
We generate solutions to understand the influence of various causes in an event to suggest concrete actions and improve results.
Computer Vision
We generate algorithms capable of interpreting and organizing data in image and video form.
We design future scenarios to propose actions to improve results from previous events.